Vegas: It’s easier to conserve water if you’ve been wasting a lot to begin with
Back in the 1980s, a researcher named Lawrence Hamilton (gated JSTOR paper here) studied water use and conservation behavior among the residents of 431 homes in Concord, New Hampshire. Concord’s a classic case – a slow, steady population increase putting pressure on supply that’s manageable during wet times but that became a problem in 1980, …
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