Elephant Diaries: Career Advice From The President

I’d like to think the President of the United States has the best interests of America’s children in mind with this school address thing that has generated such a kerfuffle. But after reading the advance text, I’m not so sure: Every single one of you has something you’re good at. Every single one of you has …

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Elephant Diaries: What Business Are We In?

The New York Times story about hyperlocal news offers a reminder of the mistake we’ve been making in the news biz: And so far, they have had only limited success selling ads. Remember the railroad metaphor. The discussion suggests the continued mistake of thinking we’re in the news business. We’ve been extraordinarily successful in delivering …

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Elephant Diaries: A New Business Model

Via a tweet from Janet Stemwedel yesterday, a brilliant new business model has emerged. Here’s what she said: @jfleck Did you not get the memo? The internet is killing print media. (And, I presume, making it harder to wrap fish and line cages.) We’ve beent thinking about this all wrong. We’ve been mistakenly thinking we …

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Elephant Diaries: Why solving “the Web problem” does not solve the problem

From today’s NYTimes article about the San Francisco Chronicle: The Chronicle’s Web site, SFGate.com, draws an unusually large audience for a paper its size, three million to four million people monthly, according to Nielsen Online, but generates a fraction of the paper’s revenue. If serving readers on the Internet is your measure, the Chronicle has …

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