VLA, Image courtesy of NRAO/AUI

I am not an expert in branding. So I do not know whether renaming the iconic Very Large Array is a good idea. What I do know is that when the idea was proposed, hilarity ensued. I do know that covering this story will be fun for months to come:

Proposals will be accepted via a website through Dec. 1, and the new name will be announced in January at a meeting of the American Astronomical Society.

The search immediately drew jokesters on Twitter, suggesting such names as “iVLA,” “Wicked Large Array” and “Too-Big-To-Fail Array.”

You can add your suggestions here. My favorite additional idea contributed this morning:

• Sagan