Starting to work in earnest on the GNOME 2.4 release notes, I sent the following note to the desktop-devel list:

Last time 'round, the main theme of the release notes was "usability,
performance, appearance, and accessibility support". If we had a slogan,
it was a desktop that "just works". What is the dominant theme of the
2.4? What should we be pimping here?

• Sucks less
• Multimedia, Usability, Accessability, and the Web
• Usable, accessible, simple.
  Simplicity works.
• Just works -> Just rocks
• "The Caring Desktop
• The desktop that cares
• A Nice Desktop
• A Desktop With Certain Qualities
• Something Nice
• Some Stuff With Certain Qualities
• GNOME 2.4 -- the Family-Sized Desktop
• The desktop with a heart
• Enterprise Ready
• Enterprise Friendly